Let’s Take Childhood Back From Cancer: Our Latest Campaign

by St. Baldrick's Foundation
February 1, 2017
let's take childhood back from cancer

Neuroblastoma. Immunotherapy. Malignant.

These are words no child should know.

Unfortunately, kids with cancer know them all too well.

When a child suffers from cancer, a piece of their childhood is taken away, and their lives will never be the same.

But you have the power to do something about it.

Today, we’re excited to share with you the next evolution of our Kids Are Special brand awareness campaign: “Take Childhood Back From Cancer.”

Over the next several months, you’ll see TV, radio, digital, and billboard placements featuring kids who’ve all had a big piece of their childhoods taken away.

And they’re not just any kids. You might recognize Isabella, Cheyenne, Scott, and Maddox — all St. Baldrick’s Honored Kids who’ve been directly impacted by childhood cancer. (We’ll be sharing their stories on the blog in the coming weeks, so keep an eye out!)

The images:

let's take childhood back from cancer

The commercials:

Stay tuned! As the campaign evolves, we’ll be sharing additional educational videos hosted by St. Baldrick’s Scientific Advisory Committee Chair Dr. Jeffrey Lipton.

And YOU.

Kids should be on playgrounds, not in hospitals.

Let’s give kids with cancer the childhoods they deserve.

Together, we can take childhood back from cancer. Get involved today.

Get Involved

Join the conversation. Share how you’re taking childhood back from cancer by tagging your posts with #TakeChildhoodBack.

Read more on the St. Baldrick’s blog: