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Event 6619 AMOA Promotion

Event Date
Mar 23, 2012
AMOA Promotion
Penny-A-Play Contribution By Operators On Selected Coin-op Machines Nationwide
Event Contact
Heather Kash (St. Baldrick's Foundation)


Your donations fund lifesaving children’s cancer research

$12,999 raised
$20,000 goal

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Leading up to this week-long campaign, jukebox operators — AMOA members and nonmembers alike — were asked to "opt-in" to the program, whereby one cent of each paid play during that time frame on their designated digital boxes would be directed to the St. Baldrick's Foundation. Spearheaded by the AMOA Jukebox Promotion Committee and directed by its Chairman Mike Zappa, the effort featured the collaboration and support of AMI Entertainment, Ecast and Touch Tunes Interactive Networks. During the recently-concluded Expo, to promote the program, a ceremonial head shaving — which is the cornerstone of the St. Baldrick's fundraising activities — was conducted at the Opening Gala. Four individuals, volunteered (or were volunteered) to call attention to the cause and to raise a few dollars in the process. Leading up to and during the event, Touch Tunes' Dan McCallister raised several thousand dollars in pledges to get a buzz cut, while fellow shavees Charles Baxter, also of Touch Tunes, Mike Zappa of Lorain Music (and AMOA Jukebox Promo Chair) and JAck Kelleher (Executive Vice President - AMOA) helped raise a few more bucks. When the shorn locks settled, more than $10,000 was raised for this volunteer-driven charity, whose mission it is to help fund research aimed at eradicating childhood cancers. Pretty impressive, given the fact that our industry is already generously supporting charitable endeavors like the Wayne E. Hesch Scholarship program and AAMCF Charitable Foundation, among several others. Hopefully, the results of the St. Baldrick's initiative will pave the way to making it an annual activity. While there are countless organizations raising money for worthwhile causes, this is a special one. Check out the website and you will find it hard not to be touched in a personal, profound way. Thanks go to many for making this program a reality: • AMOA's Jukebox Promotion Committee • AMI Entertainment • Ecast • Touch Tunes Interactive Networks • Operators who elected to "opt-in" and participate And, on behalf of Dan, Charles, Mike (pictured left to right here) and Jack, thanks to the individuals who overpaid greatly to have a quartet of guys get a trim ... but supported a great mission in the process.
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St. Baldrick's Kids

Addie F.
  • Age 17
  • Northport, NY US
  • Acute lymphoblastic leukemia (ALL)
  • In remission
Rhys A.
  • Age 12
  • Palmer, AK US
  • Acute lymphoblastic leukemia (ALL)
  • In maintenance
Lily A.
  • Age 2
  • Akron, NY US
  • Retinoblastoma
  • In treatment
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Donor List

  • $10,000 - $24,999

    Touch Tunes Interactive Networks

  • $1,000 - $2,499

    AMI Entertainment Network, Inc.

  • $500 - $999

    Incredible Technologies

  • $250 - $499

    I.F. Lafleur and Sons

  • $100 - $249

    H Lazar and Son Inc.

  • $1 - $99

    Lewis Kurtzman

Funding lifesaving childhood cancer research has never been more important. Make a donation & save lives.

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