‘Color it Forward’: Votre Vu’s Continuting Commitment to Children With Cancer
Harold Zimmerman is the founder and CEO of Votre Vu, a beauty company specializing in botanically infused French skin care and custom-blended cosmetics. Check out Votre Vu’s French Accents collection, where $1 from every item purchased is donated to the St. Baldrick’s Foundation.
This month, Votre Vu celebrates two years of the Color It Forward campaign to cure childhood cancers.
One child. That’s all it takes to grab your attention…and your heart. In my case, it was learning about a neighborhood child, Max Lacewell, who lost the fight with diffuse intrinsic pontine glioma (DIPG) at age 6. After radiation and experimental chemotherapy, he was sent home with no other options. No other options.
Why? Because of a lack of research into pediatric cancers.
During Votre Vu’s first few years, we supported a myriad of charities, but one need stood out above the rest, and it had a name: Max.
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The French-inspired beauty brand — a favorite of celebrities such as Matthew McConaughey, Jennifer Love Hewitt, and Jordan Sparks — has just unveiled two new campaigns to benefit St. Baldrick’s:
- Their “Bald is Beautiful” soiree program helps St. Baldrick’s participants earn donations toward their individual, team, or event fundraising totals by hosting a Votre Vu party. The host will receive a minimum of 15% of the total soiree sales as a donation to their St. Baldrick’s fundraising page.
- Their 2014 Valentine’s Day promotions provide customers with discounted beauty packages that include a donation to the St. Baldrick’s Foundation.
Merci Beaucoup to Votre Vu!
In the 16 months since that initial launch, Votre Vu has donated $45,000 to the St. Baldrick’s Foundation, thanks to their Brand Ambassadors and the sale of special, limited edition products benefiting St. Baldrick’s such as:
Votre Vu + St. Baldrick’s: Beautiful Partnership to Conquer Childhood Cancers
When Votre Vu founders Harold Zimmerman and Ann Brodette were approached in 2011 to support the St. Baldrick’s Foundation’s 46 Momma’s Shave for the Brave (a group of moms of kids with cancer who were shaving their heads in honor of the 46 children who are diagnosed with cancer every weekday), they jumped at the chance.
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