Lexus BOLD IS: Be Bold. Be a Shavee. Win $2,500. [VIDEO]

by St. Baldrick's Foundation
March 3, 2014

Attention shavees, car fans, or anyone who wants to strike gold this March:

The St. Baldrick’s Foundation and Lexus are on the scout for bold people willing to shave their heads and film an Instagram video for the chance to win $2,500!

Here’s what you have to do:

  1. Register for a head-shaving event near you. All videos must be submitted by March 18, so schedule your shave before then. Can’t find an event near you? Register as a Virtual Shavee.
  2. During or after your shave, record a short Instagram video — no longer than 15 seconds — to show the bold way you’d spend $2,500. We suggest using it to help you surpass your fundraising goal!
    If you don’t already have an Instagram account, you must make one. Follow @StBaldricks and tag #LexusBoldIS while you’re at it!
  3. Register on LexusBoldIS.com with your Instagram video URL.
  4. Tell all your friends to vote for your video on LexusBoldIS.com for a chance to win $1,000 just for voting!

All videos will be public on the Lexus Bold IS website, and people can vote for their favorite video until March 18.

Ten video winners will be announced on March 27. Each will take home $2,500, and one lucky voter will win $1,000!

Video winners are chosen based on the video’s creativity, compelling nature, and number of votes. (A breakdown of the judging criteria is explained here.)

The fine print:

  • You must be 21 or over to enter or vote.
  • If you’ve shaved earlier this year and still have a freshly shaved head, you can enter the contest, too!
  • Heads must be bald — or going bald — in the video. No cheating!
  • Your Instagram profile must be public for us to view and vote on your video.

Ready to get started? Register to shave your head, and then head over to the LexusBoldIS.com for all the contest details.


Questions? Email CheerSquad@stbaldricks.org.

Read more on the St. Baldrick’s blog:
A Letter to Myself: What I Wish I’d Known About Childhood Cancer
We Had a Choice: Abby’s Fight Against Ph+ Acute Lymphoblastic Leukemia
Back to School: Kids with Cancer Have an Uphill Climb
Working with Heart: St. Baldrick’s Researcher Survived Childhood Cancer as a Teen