St. Baldrick's Unveils Final PSA Featuring Actress Andrea Roth

Did you know that every 3 ½ minutes a child is diagnosed with cancer? Now we both do. The St. Baldrick's Foundation raises awareness and funds to support childhood cancer research so that children fighting cancer have a better chance of surviving, and living long, full lives - free of the effects of treatment. Visit StBaldricks.org to learn more.

St. Baldrick’s Foundation is proud to unveil the fianl public service announcement (PSA) from the “Get Involved, Be a Hero” campaign, featuring actress Andrea Roth. The new public education campaign features heartbreaking realities about childhood cancer and encourages viewers to help find a cure, directing them to resources at StBaldricks.org.

The “Now We Both Do” 15 sec PSA is the final of four PSAs to be launched, as part of the St. Baldrick’s “Get Involved, Be a Hero” public education campaign. All four PSAs will be viewable next Thursday. If you’ve missed the others, browse our videos to check them out.  The “What Matters” PSA launched the campaign, on April 15 followed by "Imagine" 15 seconds on April 22 and "Imagine" 30 seconds on April 29. Make sure to come back and catch them all next week.  To view stills from the shoot of the PSA campaign, follow this link to the St. Baldrick's Flickr account.

Produced by Todd Biermann and written and directed by Ryan Close. Learn more about Andrea's support click here.