St. Baldrick's Launches

Over 160,000 kids are diagnosed with cancer each year, worldwide. Thousands of volunteers join the St. Baldrick's Foundation each year in Shaving the Way to Conquer Kids’ Cancer, and bravely shave their heads to raise funds for childhood cancer research. But you don’t have to shave your head to be a hero for kids with cancer. Visit StBaldricks.org  to learn more.

St. Baldrick’s Foundation is proud to unveil the next public service announcement (PSA) from the “Get Involved, Be a Hero” campaign, featuring actress Andrea Roth. The new public education campaign features heartbreaking realities about childhood cancer and encourages viewers to help find a cure, directing them to resources at StBaldricks.org.

The “Imagine” 30 sec PSA is the third of four PSAs to be launched, as part of the St. Baldrick’s “Get Involved, Be a Hero” public education campaign. The final PSA will be released next Thursday. If you’ve missed the others, browse our videos to check them out and be sure to come back next week for the final installment  The “What Matters” PSA launched the campaign, on April 15 followed by "Imagine" 15 seconds on April 22. Make sure to come back and catch them all next week.  To view stills from the shoot of the PSA campaign, follow this link to the St. Baldrick's Flickr account.

Produced by Todd Biermann and written and directed by Ryan Close. Learn more about Andrea's support click here.

St. Baldrick's: "Imagine" 30 Second PSA from St. Baldrick's on Vimeo.