Actress Andrea Roth Talks About Her New PSA for St. Baldrick's

“I was lucky to have learned of the St. Baldrick’s Foundation through my fiancé Todd Biermann, who recently shaved for the seventh time. I was moved by his passion for the Foundation and the commitment that the shavees, supporters and volunteers had. The head-shaving event we attended was a warm and fun time where adults and children, including children who have undergone treatment, mingled together and watched as young and old, male and female shaved their heads in solidarity with children with cancer- all the while raising money for cancer research.

When we moved to Los Angeles in 2009 there wasn’t a St. Baldrick's event in our area so we decided to put together an event of our own.  Along with Todd’s brother Eric and St. Baldrick's, we organized an event in Hollywood; we had a great turnout for our first effort, and were really pleased with the money we raised and the awareness we helped spread.  It seems the more involved we get the more enriching an experience it becomes, which in turn, helps us want to continue to do more.

We’ve been very fortunate that we have not been, nor have we had any friends or family members be personally affected by childhood cancer. But through different St Baldrick's events we have met many brave children who have, and we feel blessed to have met them. The strength and warmth that these kids show after going through cancer treatment is truly inspiring. Their faces light up at the events with such a pure and simple joy, and watching them inspire other young kids and adults to shave their heads in solidarity is always a highlight.

We just had our first child, a little girl arrived into this world.  I can't imagine the devastation as a parent to find out that your child has cancer and having to watch them fight that battle. I can't imagine what these courageous children and their families have to go through. One thing I can do to help, is donate and volunteer my services to St. Baldrick’s wherever and whenever I can.

To this end, I’m proud to have contributed my time, talent and passion to a new series of St. Baldrick’s PSAs that will be disseminated across multiple platforms. The four “Get Involved, Be a Hero” PSAs will educate viewers on the harsh realities of childhood cancer, while inspiring them to become part of the cure.”

A new one of these videos will be debuted every week, for the next four weeks.  Please check back to see the entire series.  This week's PSA "What Matters..." may be viewed below.

To read the complete press release announcing the "Get Involved, Be A Hero" PSA campaign, please click here.

 

Produced by Todd Biermann and Written and Directed by Ryan Close. To view more companion videos, visit the St. Baldrick’s Channel on YouTube.