Kathleen’s Desk

New Logo, Continued Fight Against Childhood Cancers [VIDEO]

by Kathleen Ruddy, CEO, St. Baldrick's Foundation
August 28, 2012
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Eight years ago, the St. Baldrick’s Foundation became an independent charity – with the goal of finding cures for childhood cancers, and making sure the greatest percentage of every dollar raised is used for that purpose.

Today we have grown to be the largest volunteer-driven charity for childhood cancer research, funding more grants than any organization besides the U.S. Government.

As we considered how to visually reflect today’s St. Baldrick’s Foundation, a new logo started to unfold.

Everyone may see something slightly different in our new logo mark. The evolution was simple – we wanted to respect the Irish roots, while showing today’s broader St. Baldrick’s identity.

The “S” and “B” represent “St. Baldrick’s,” while also forming the shape of a four-leaf clover.

The four “leaves” of the clover represent you — the volunteers, donors, researchers and families who come together under the St. Baldrick’s name to fund and conduct the best childhood cancer research.

Finally, the word “Foundation” is prominent – reminding the world at large that we are more than a head-shaving event, we are leaders. We – all of us together – are leading the charge against childhood cancer – and we intend to win.

Please take a moment to check out our new logo – we’re grateful that you’re a part of it.

In your service,

Kathleen Ruddy
Executive Director

P.S. 2013 Registration is open. Make a commitment during Childhood Cancer Awareness Month to start an event in your community or register for an upcoming event. Check back frequently, because new events are being added every day.


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